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Shawndra Russell

Hi, I'm Shawndra Russell, and I create web content, social media posts and marketing copy for businesses.


Shawndra Russell is a freelance writer, social media strategist, content creator and copywriter for small businesses and startups. She recently published her first novel, Couple Friends, set in Savannah, Georgia, where the author also lives. She is working on her third novel, Teacheritis, as part of the NaNoWriMo worldwide writing competition. She uses her social media and copywriting skills to help small businesses grow their reach through the use of SEO, Facebook Edgerank knowledge, Twitter posts, the creation of Pinterest boards and utilizing other social media networks that will help each particular business she works with increase customer engagement with their target audiences. 

Shawndra Russell's Background

Shawndra Russell's Experience

Social Media Manager at Bowhous

January 2012 - June 2012

Manage all aspects of social media Reach out to potential partners PR

Featured Contributor for domestic travel at Yahoo!

November 2010 - March 2012

Featured domestic travel contributor Writing travel articles monthly for destinations throughout the U.S.

Freelance Writer at Demand Media

January 2011 - January 2012

Write articles pertaining to education and coaching as well as home improvement that are published on Ehow.com.

Freelance Contributor at Forbes Travel Guide

August 2011 - August 2011

Conducted two resort evaluations and subsequent write-ups.

Upper School English Teacher at Savannah Christian Preparatory School

August 2007 - June 2011

Teaching American Literature, Creative Writing, and Research Writing

Marketing Director at International Group Travel Company

January 2005 - February 2007

Managed two divisions of company; created and distributed all marketing materials on a monthly basis to over 10,000 potential clients.

Writer at Enveritas Group

2011

Research and write mini articles about restaurants, tours, hotels, bars, and anything tourism-related for American Express Publications.

Copywriter and Social Media Consultant at Shawndra Russell, Freelance

January 2011

Write website and marketing copy for businesses as well as provide analysis, strategic planning, and education regarding social media.

Social Media Manager at Parker's Convenience Stores

July 2012

Create monthly social media plan including contests and sweepstakes facilitated through text, email, and social media outlets Manage and implement all aspects of social media strategy, including Facebook, Twitter, Pinterest, Instagram, etc. Work with art and marketing directors closely to carry out goals Share PR through all channels Monitor competition, keywords and social media news and reports

Author at Author

July 2012

Debut novel Couple Friends August 2012. Newlyweds Kieran and Tyler navigate their new city of Savannah as they forge into adulthood post-college. Couple friends become like family since they moved nearly 1,000 miles away from home, and as more couples join the group, values and loyalties are tested. The friendships begin to suffocate their marriage, leaving Kieran and Tyler to each decide: who will be part of their future, and who they should leave in the past?

Freelance Editor/Writer at South Magazine

July 2011

Covering dining and nightlife events, establishments, and trends.

Live Event Coverage Provider at Shawndra Russell Communications

November 2011

Helping companies and events expand their reach and the ripple effects of thorough, complete social media coverage using Twitter, Facebook and blogging. Past events include: Geekend 2011 Writer's Digest 2012 Savannah Stopover 2012 Savannah Music Festival 2012 TedxCC 2012 Square Fest 2012 LaunchAid 2012

Writer at SouthComm

2012

Write business, event and city profiles for Chamber of Commerce publications. Produce 2-4 articles per month. Interview professional contacts. Meet quick turnaround deadlines.

Copywriter at Pocketmaps

May 2012

Writing copy for website, pamphlets, and direct email marketing Creating marketing catch phrases Interoffice communications

Project and Social Media Manager for HipCalendar at The Creative Coast Alliance

June 2012

Manage the social media and digital marketing of HipCalendar, an events calendar website and mobile app service. Work with staff and interns to promote service and build relationships with users and promoters. Utilize Facebook, Twitter, and Pinterest as well as organize events to help spread visibility and awareness. Write press releases and profiles to extend HipCalendar's reach.

Copywriter at Savannah River Farms

July 2012

Created all copy for website relaunch. Adhered to schedule and on-hand to write newsletters and other marketing materials as needed.

Columnist at Savannah Morning News

February 2011

Write a weekly feature titled "Music Matters" that serves as a preview of the week in local music and features one act in-depth.

Shawndra Russell's Education

Spring 2007 Armstrong Atlantic State University

2006 – 2007

Georgia Teaching Certificate


Marshall University

2003 – 2005

MA

Concentration: English


Ashland University

1999 – 2003

BA

Concentration: English


Preble Shawnee High School

1995 – 1999

High school diploma


Shawndra Russell's Interests & Activities

Marketing, social media, writing, reading, craft beer, travel, entertainment, dining, nightlife, Facebook, Twitter, Pinterest, Linkedin, Google+, eguides, novel, women's fiction, education, Savannah, Southeast, Ohio, mud runs, volleyball, sports, copywriting, content, websites, startups, small businesses, Boston terriers, concerts, music, food, beer

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